Program Overview
Online MBA in Marketing Management: Semester-Wise Syllabus & Electives
Online MBA in Marketing: Semester-Wise Syllabus
Semester 1 & 2: Core Business Foundations
- Organizational Behaviour & Managerial Communication
- Managerial Economics & Quantitative Methods
- Financial Management & Cost Accounting
- Fundamentals of Marketing Management & Consumer Behaviour
- Operations, Business Law & Corporate Governance
Semester 3: Core Marketing Electives
- Consumer Psychology & Buying Behaviour Analysis
- Brand Management & Product Positioning Strategies
- Digital Marketing, SEO, SEM & Social Media Campaigning
- Integrated Marketing Communication (IMC) & Public Relations
- Sales & Distribution Channel Management
Semester 4: Strategic Marketing & Advanced Analytics
- Marketing Analytics, Customer Lifetime Value (CLV) & Data Insights
- B2B & Industrial Marketing Strategies
- Retail, Omni-channel & E-Commerce Operations
- International Marketing & Global Brand Expansions
- Final Master’s Thesis & Industry Live Marketing Project
